HughesNet® and National 4-H Council are honored to announce that their STEM partnership has been named a Finalist for the prestigious Cause Marketing Halo Award in the Education category. The HughesNet/4-H partnership was also a Halo award finalist in 2016.
Since 2014, the HughesNet and National 4-H Council partnership has supported Science, Technology, Engineering and (STEM) education through local, regional, and national campaigns and hands-on events. The partnership has exposed more than 100,000 American youth to hands‑on, community-based STEM learning, encouraging them to consider STEM as a career option.
“Each year, as corporate social initiatives get more sophisticated, we receive an increasing number of strong submissions into the Halo Awards. Being named a finalist is an industry honor and demonstrates a level of accomplishment in campaigns that combine purpose and profit,” said Engage for Good President David Hessekiel.
Together, HughesNet and 4-H have teamed up on several national programs to spark interest in STEM. Among them was National Youth Science Day (NYSD), the world’s largest youth-led science experiment. Additional programs included “Summer Camp STEM Experiences” at several local 4-H camps, “Inspire a Future Scientist” online video contest, and programs for National Engineering Week.
“We are thrilled to see our partnership with HughesNet be recognized as a Halo finalist for cause marketing,” said Jennifer Sirangelo, President and CEO of National 4-H Council. “For 3 years, HughesNet has supported us in delivering high quality STEM programming that has helped thousands of young people build skills, develop passions, and discover career paths they never imagined. Making this kind of impact on young people is truly what cause marketing is all about.”
“It’s an honor to once again be recognized as a Halo Award finalist with our partner 4-H, which has been one of America’s greatest youth development organizations for generations,” said Peter Gulla, senior vice president of marketing, Hughes Network Systems. “Nearly 3 million STEM jobs will be created in just 4 years, yet only 16 percent of American high school seniors are considering STEM careers. We’re proud to work with 4-H to inspire the next generation of leaders by bringing hands-on STEM learning to thousands of youth in communities all across the US. Not only is it important for the development of our youth, but it’s also important for our country’s future. ”
The Halo Awards are North America’s highest honor for corporate social initiatives and cause marketing and presented by Engage for Good (formerly Cause Marketing Forum). 2017 marks the 15th year that Engage for Good will honor businesses and nonprofits with Halos for doing well by doing good. A total of 20 category awards will be given out to programs judged the best cause marketing campaigns of 2016 at the 15th Annual Engage for Good conference in Chicago on June 1, 2017. A list of the Cause Marketing Halo Award finalists can be seen at www.engageforgood.com/halo-awards.