Social media is a powerful tool for a small business on the Internet. Social media has a wide range of benefits, including increasing brand recognition, improving customer loyalty, boosting sales, and helping your business grow by delivering valuable content to new and existing customers. However, managing a social media strategy across various different social networks can be time consuming.
Luckily, there are many different tools that can automate and optimize your social media efforts. In this post, we’ve outlined the top four social media tools that can help you save time while improving your social media presence for your business on the Internet.
Hootsuite: Best for Planning and Publishing Content
Hootsuite is comprehensive platform that helps businesses of all sizes manage multiple different social media channels while promoting business on the Internet. It integrates with LinkedIn, Twitter, Facebook, Instagram, and Pinterest so you can plan and post all of your content in one, single interface. With its scheduling tool, you can schedule posts in advance which helps ensure your social media posts are reaching your audience at the right time. You can also track the performance of each of your posts across different channels.
Hootsuite is a great tool to save time and manage all of your social media accounts across the Internet. Business owners can choose from 3 different plans, depending on the number of users required.
Google Analytics: Best for Analytics
Google Analytics is one of the most popular web analytics services, used by thousands of companies of all sizes across the world. It is very comprehensive and allows you to measure your advertising results as well as your website activity, all applications, and your social media performance. While it is not just a pure social media analytics platform, it provides extremely valuable information to help you understand how your social activity affects your overall website performance.
Google Analytics provides metrics, such as the number of website sessions and page views that you earned due to social media activity. It also can show you the number of people who completed a conversion on your site, from filling out a form to making a purchase, because they found you on social media.
Google Analytics is completely free of charge for all users who do not exceed 5 million impressions per month, which is generally the case for small-to-medium-sized businesses.
Social Mention: Best for Social Listening
Social Mention is a user-friendly tool that allows you to learn about your brand mentions and interactions. The tool is like a search engine and displays user-generated content from more than 100 platforms, based on your search term.
You can also see how often your brand is being discussed, the reach of your posts, and the most common hashtags that are used with your search term. Further, you can see if your audience is discussing your brand in a positive or negative tone.
Social mention collects data in real-time, so you can continuously monitor the conversations around your brand. Social mention is completely free for all users, so is a worthwhile tool to consider.
Canva: Best for Creating Social Media Graphics
Canva is a free graphic-design tool that makes graphic design easy. With its drag-and-drop interface, small business owners can easily create professional online graphics that can be leveraged across social media posts
It helps you manage all of your social media design needs in one platform, from designing a Facebook cover photo to creating an eye-catching social media graphic. Like Social Mention, Canva is completely free for all users so definitely worth checking out.
These are just a few of the apps and tools that can help companies improve their social media presence. Take advantage of these tools to optimize your social media strategy while saving time and money.