In today’s digital world, a website is critical. Your site is your online storefront, where users can learn about your products, build trust in your brand, and ultimately become customers. However, having a website is ineffective if no one can find your site. Try these five approaches to drive more traffic to your small business website.
1. Create high-quality content.
You may have heard the phrase “content is king.” This is certainly true when considering the digital marketing strategy for your small business. Creating high-quality, unique content that resonates with your customers is the first step to drawing them to your site. Your content should encourage interactions, which can ultimately lead to an online purchase and eventually a repeat customer.
You wear many different hats as a small business owner and it may seem like a daunting task to publish large amounts of unique content. Luckily, there are a variety of ways that you can get high-quality content out in front of your customers without investing a lot of time and resources.
Check out our post, The Small Business Owner’s Guide to User-Generated Content, to learn more.
2. Implement SEO best practices.
Many consumers use search engines to find a local business, and the majority of customers will choose a business that appears in the top ten search results they see. This is why your small business website ranking is so important.
Search Engine Optimization, better known as SEO, is the reason why some webpages appear first in Google search results. You can improve the ranking of your business on the Internet, drive more traffic to your site and increase your online sales by following SEO best practices. Check out this post to learn some of them.
3. Use social media.
There are 3.4 billion active users on social media today, making it one of the largest sources of eCommerce traffic. Social media is a powerful tool to increase website visitors and ultimately generate sales. There are a variety of different platforms that you can choose to participate in, depending on your audience and business. A few of the most popular are Instagram, Facebook, and LinkedIn. Check out our post, 4 Tools to Improve Your Social Media Presence to learn more about the ways that your small business can use these tools to generate more website traffic.
4. Ensure your website is mobile-friendly.
Each year, we continue to see more and more people using smartphones as their primary way to surf the web -- according to a study conducted by SmartInsights, more consumers are accessing the Internet through their mobile phones than desktop computers.
When starting the designing process for your website or revamping your existing one, you’ll want to make sure that you’ve created a responsive website, meaning that it’ll change how it’s seen, depending on the source on which it’s being viewed. Focusing on the mobile experience will help improve your SEO ranking and drive traffic to your website, getting your business in front of a larger pool of potential customers. To make sure your website is mobile friendly, check out our post, Three Tools to Test Your Mobile-Friendly Website
5. Make good use of email marketing.
Traditional email marketing is a highly effective tool for reaching customers and engaging them in your website. According to Hubspot, 64 percent of small business uses email marketing to reach customers and drive website traffic. And compared with other types of marketing, email marketing ranked highest in terms of Return on Investment (ROI).
Email is not only a cost-effective way to invite visitors to your website; it also allows you to personalize your message to your customers. It is critical to remember, however, that people can be sensitive to the clutter in their inboxes. Many customers won’t provide their contact information to just anyone. Make it worthwhile for customers to receive your emails by starting a helpful and informative company newsletter.
Increasing traffic to your small business website can seem like a daunting task, especially when you consider just how many websites there are online. However, by following these easy tips, you’ll be on your way to increasing your traffic and building your brand visibility.