Blogging is a powerful tool in your marketing tool belt — it is one the best investments you can make to expand your small business’s online presence.
Blogging is a popular marketing strategy among businesses of all sizes. Particularly for small businesses with limited resources, blogging can have a substantial impact on a range of success metrics. Here are just a few of the benefits of blogging for small business owners.
Boost Search Engine Optimization (SEO) and drive website traffic.
Blogging is a critical piece of an SEO strategy to help your small business show up higher in search engines. Blogging keeps website content fresh and current, can include targeted SEO keywords and helps with internal linking and link building, all of which are important ranking factors in how your small business website performs in search engines.
Not only is stronger website traffic via your blog great for brand awareness, but it also offers an opportunity to convert users to qualified leads or paying customers. By including a call-to-action (CTA), gated asset or short form on each blog post, you can track the number of new leads generated or users driven to make a purchase or transaction.
Provide content for social media and email marketing.
One of the keys to a successful multi-channel digital marketing program is consistent content generation; having an up-to-date blog can support this effort. Blogs written for your small business website can be repurposed for social media posts and email marketing blasts. This gives you multiple opportunities and touchpoints to promote content and engage with users across a variety of marketing channels.
Bring lasting value to customers.
A great business blog will answer common questions and provide valuable insights to your target audience. A blog allows you to showcase the innovation, knowledge and expertise of your brand and demonstrate to users how and why your business or product is best suited to fit their needs. You can build trust with consumers and establish leadership, credibility and authority in your industry, which can all have long-term effects on customer loyalty.
Humanize your brand.
Blogging can showcase the personality of your brand and is the perfect platform to announce exciting company news or success stories and promote philanthropic or community outreach activities you may support. This can help to humanize your brand and show your audience that you’re a small business with values and purpose.
The gift that keeps on giving.
One of the most underrated benefits of blogging is that a single blog post can continue to attract traffic– and thus leads and converting customers– well into the future. As long as a blog post remains relevant and valuable to your target market, and as long as it continues to rank in search engines, your business can reap the benefits of a blog from weeks to years after it is published.
Blogging is one of the best digital marketing strategies for small businesses today. If you don’t already have one, hopefully this post serves as the encouragement you need to start— or continue— a blog for your small business.
For even more insights and blogging best practices, check out this post.